On the occasion of the Shanghai Intellectual Property International Forum, on the afternoon of November 18th, a small intellectual property forum with the theme of “Intellectual Property Development Forum for Science and Technology Enterprises” was launched in Shanghai Caohejing Science and Technology Park. G60 Science and Technology Corridor Exhibition Area was held. This forum has tried the communication platform model of “holding the stage of private establishment, enterprise and school, law scholars and judicial elites to guide the enterprise”, from the perspective of enhancing the ability of enterprise intellectual property creation, application, protection and management, The way of “grounding gas” is to create a good environment for intellectual property rights. Luo Peixin, deputy director of the Shanghai Municipal Government Legal Affairs Office, part-time professor of East China University of Political Science and Law, deputy director of the Intellectual Property Office of the Shanghai Higher People's Court, Ding Wenlian, deputy director of the Shanghai Pudong New Area Intellectual Property Office, Li Xiujuan, professor of the Intellectual Property College of East China University of Political Science and Law, and Shanghai Foreign Trade Four law doctors, such as Zong Xuzhi, a lecturer at the University Law School, have conducted in-depth exchanges on raising awareness of intellectual property rights, actively promoting the role of intellectual property incentives and innovation, and promoting entrepreneurship. More than 60 representatives from large-scale enterprises in Songjiang District participated. The forum.

Before the forum was held, the organizers sent questionnaires to enterprises on intellectual property issues, and the results were not satisfactory. Although the term “intellectual property” has become more and more popular with the government, in reality, enterprises are not aware of intellectual property rights and intellectual property rights, even senior managers of many large companies sometimes The intellectual property rights cannot be correctly understood; the neglect of intellectual property rights by the management of the company directly leads to the failure to establish relevant management rules and regulations; the specific affairs of the management and protection of some intellectual property rights cannot be dealt with in a timely manner, and the enterprises cannot Rapid response to new technological achievements in the market has caused great economic losses to the company. In the face of this situation, four young doctors in the Shanghai law community actively made suggestions and suggestions in the forum.

Professor Luo Peixin believes that how to improve the conversion rate of scientific and technological achievements and let the money in the drawer go to the market and create income is a difficult problem to be solved. In this regard, in the process of implementing the innovation-driven development strategy and building a globally influential science and technology innovation center, Shanghai needs to learn from the mature experience outside the domain, with a high vision and superb wisdom, and boldly break the barriers of the system and mechanism. Spread the “last mile” of the transformation of scientific and technological achievements. He introduced that the city has formed the "Regulations on the Promotion of Transformation of Scientific and Technological Achievements in Shanghai (Draft)", which is being submitted to the Standing Committee of the National People's Congress for deliberation. This regulation has further loosened and decentralized the transformation and transfer of scientific and technological achievements in system design, and has made many beneficial benefits. Exploration.

Judge Ding Wenlian believes that in the competition of modern society, enterprises should have a new understanding of intellectual property rights. The traditional competition mode is often competition on a single element such as technology or business model. However, today's competition mode is more of a combination of technology, business model and intellectual property. This is a A new mode of competition. With the advent of the era of "Internet +", companies should pay more attention to the new competition model of "business + internet + intellectual property". He pointed out that while companies pay attention to integration, they should also pay attention to clarifying the boundaries of various intellectual property rights such as patents, trademarks, copyrights and copyrights. He suggested that companies deal with the relationship between intellectual property integration and clarification, and will develop better and go further.

Professor Li Xiujuan focused on the analysis of the IPR questionnaires conducted in the previous period. On this basis, she suggested that with the promulgation of China's National Intellectual Property Strategy Outline, it is bound to promote enterprises to bring their intellectual property strategy work to a new height. Therefore, the sooner a company develops a sound intellectual property strategy, the sooner it can stand at the forefront of competition. It is necessary to strengthen the intellectual property awareness of managers and provide necessary training for the general employees of enterprises. Enterprises with conditions and needs should set up an intellectual property management department to manage related affairs on a full-time basis, and comprehensively carry out intellectual property management at the strategic and tactical levels. .

Intellectual property is an important engine for innovation. The Shanghai Municipal Master Plan (2016-2040) was adopted at the thirteenth plenary session of the 10th Shanghai Municipal Committee of the Communist Party of China. Among them, it is proposed to accelerate the construction of a scientific and technological innovation center with global influence, and to accelerate the strategy of building a strong intellectual property market. The forum issued an initiative. In order to gain a better competitive advantage and achieve greater development in the global economic development, enterprises must pay full attention to the management of intellectual property rights, increase training, improve system construction, and establish and improve as soon as possible. Intellectual property management system.